MBA
Marketing

Marketing

This is a full-time course. For strategic decisionmakers in the private and public sectors, “marketing” describes a fundamental approach to general management decision-making and a necessary set of business functions.

The degree is awarded by Bharathiar University. I year 9 subjects are common to all MBA students, regardless of specialization.

Stream: Degree

Duration: 2 Years

Batch Commencement: Jun-July

Eligibility: Degree/3year course any stream

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Course Details

  • Syllabus
  • Common Career

Syllabus

I Year

  • Principles of Management & Organisational Behaviour
  • Managerial Economics
  • Accounting & Finance for Managers
  • Marketing Management
  • Human Resource Management
  • Quantitative Techniques for Management
  • Research Methods for Management
  • Corporate Communication
  • Operations Management

II Year

  • Consumer Behavior
  • Industrial & Services Marketing
  • New product development
  • Marketing Research
  • Advertising & Sales Promotion
  • Logistics & Sales Management
  • International Marketing
  • Business Environment & Ethics
  • Strategic Management

Common Career may include:

  • Market researcher
  • Marketing manager
  • Advertising manager
  • Sales manager
  • Promotions manager

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